About Lutaawo

Our Story

Founded in December 2022, Lutaàwo is a purpose-driven brand dedicated to making a meaningful difference through fashion storytelling and community impact. Lutaàwo is a premium luxury Afrocentric fashion brand that offers inclusive and sustainable products for Afro-fashion enthusiasts of all ages and for all races while challenging stereotypes and misconceptions about Africa through fashion storytelling and empowering local communities in Africa. Having gained customers in 29 countries, including five French territories, Lutaàwo has extended its global footprint, gaining clients' trust through our African representation and unique offerings. From simple shift dresses to intricate silk boubou designs and more, we take pride in creating stylish, timeless pieces that embody our African heritage, promote sustainable and ethical practices, and exemplify community impact in Africa.