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A Piece of Africa, Worn with Pride
Lutaàwọ is a Luxury Afrocentric fashion brand that creates fashion products for Afro-fashion enthusiasts of all ages and races. Through sustainability and fashion storytelling, we stay true to Our Purpose: fostering community impact and reshaping perceptions of Africa and its people. We collaborate with local artisans, designers and local communities to create carefully curated handcrafted African-sourced fashion, art, and lifestyle products for people of all colors who want to experience Africa, thus building a one-stop gender inclusive shop for all things African. Guided by our vision of ‘A piece of Africa in every home, globally,’ Lutaàwọ serves as a premium destination for all things African.
Fashion as a Voice for Africa
Founded in December 2022, Lutaàwọ’s Mission was born from a deep desire to eradicate stereotypes, myths and misconceptions about the African continent and its people by telling African stories through fashion with every textile, stitch, and handmade detail. We saw the absence of authentic African-inspired fashion outside the continent and the hesitation of many to embrace their roots due to outdated stereotypes. We believe African culture is bold, sophisticated, and endlessly inspiring. Through Lutaàwọ, we celebrate its beauty by ensuring that every stitch, fabric, and design tells a story of heritage, pride, and identity.
Our Offering
Languages: Where Every Thread Speaks Africa
Our first solo collection, Languages, tells the story of Africa’s rich heritage through carefully curated designs, vibrant colors, and fabrics that blend tradition with modern elegance. Guided by our principle of local collaborating for global competition, this was created in partnership with the talented artisans and creatives in our community. From flowing silk boubous to intricately woven pieces, each creation embodies the vibrancy of the continent, crafted in collaboration with local artisans to honor our commitment to ethical production and sustainable craftsmanship.
Lutaawo for Customers
Lutaàwọ is more than a brand; it is a movement.
Since our launch in 2022, Lutaàwọ has reached key milestones that reflect our growth, impact, and commitment to purpose-driven fashion
Lutaawo for Retailers
At Lutaàwọ, we believe that fashion is more than just clothing—it is a powerful medium for storytelling, cultural preservation, and empowerment.
Our Ethos
At the heart of Lutaàwọ lies a deep commitment to:
- Africa Sourced and produced Raw Materials
- Sustainability,
- Ethicality,
- Community Impact, and
- Partnerships and Collaborations.
Lutaawo for Service Providers
Every choice we make, from sourcing materials to crafting our collections, is rooted in our commitment to sustainability, ethics, inclusivity, and community impact. We believe fashion should be more than just visually striking; it should be meaningful, empowering both the wearer and the artisans behind each piece. By embracing slow fashion and intentional craftsmanship, we place people and the planet at the heart of our process, ensuring a lasting and positive impact.
Our Values
Rooted in Africa, Crafted with Purpose: We proudly produce in Africa, working directly with local artisans to celebrate and preserve African craftsmanship. Every purchase supports local economies, sustains traditional skills, and empowers artisans.
Made Just for You, Zero Waste: Our made-to-order and slow fashion production model ensures that every piece is crafted with intention, eliminating excess waste while offering unique, high-quality designs.
Fair Production: We believe fashion should be fair. That’s why we prioritize ethical sourcing, fair wages, and safe working conditions, ensuring that every hand in our supply chain is treated with dignity and respect.
The Green Thread: We weave sustainability into every stitch by using eco-friendly fabrics like organic cotton, recycled textiles, and locally sourced materials, reducing our environmental footprint while keeping our designs authentically African.
Carbon-Smart Packaging: Sustainability doesn’t stop at our fabrics. Our packaging is recyclable, biodegradable, or compostable, and we’re working toward carbon-neutral shipping to minimize our global impact.
Fashion Cycle: We embrace a future where fashion is regenerative. Through recycling, repurposing, and reusing, we give new life to materials, ensuring that nothing goes to waste and every piece has a lasting story.
Fashion with Impact: A portion of our profits goes directly into community initiatives, skill training, and mentorship for emerging African creatives and communities, ensuring that sustainability is not just about the planet but also about people.
