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Our Story
We’re redefining African fashion, one story at a time. Through our work, we foster pride, spark connection, and ensure the world sees Africa not just as a continent but as a living, breathing, creative force.
Our Impact:
Stories Woven with Purpose
At Lutaàwọ, every piece tells a story— not just of fashion but of culture, community, and change. Rooted in Africa, our purpose is to reshape perceptions about Africa and create a lasting impact through powerful storytelling.
We partner with local artisans and creatives to celebrate African craftsmanship, create jobs, and foster economic growth. From skill development to women empowerment, we invest back into the communities that inspire us.
Our commitment goes beyond clothing:
Our Impact
Sustainably Made
We reuse, repurpose, and recycle fabrics through initiatives like Lutaàwọ Thrift and embrace our lean manufacturing process, reducing environmental harm while celebrating Africa’s rich textile heritage.
Inclusion & Diversity
Fashion should be inclusive — that’s why we offer custom sizing for all body sizes at no extra cost.
Giving Back
5% of every purchase goes directly to community projects.
Global Goals, Local Action
We align our work with the UN SDGs, championing fair work, slow fashion, and gender equality.
Through creativity, collaboration, and care, we’re weaving a better future — one colorful story at a time.
Our Community
At Lutaàwọ, community, connection, and a shared vision are at the heart of everything we do. Fashion, to us, is more than just clothing; it is a cultural bridge that unites people across borders, celebrating the richness of African heritage and creativity on a global scale.
Every piece we create is a reflection of the people who wear them. Our customers are the essence of our journey, inspiring designs that honor identity, culture, and self-expression. When you #WearLutaawo or embrace your inner #LutaawoBaddie, you don’t just wear fashion, you wear a story worth telling.
Lutaàwọ is reshaping Africa’s place globally. Through bold designs and storytelling, we challenge outdated stereotypes, celebrate African creativity, and showcase Africa as a symbol of luxury and excellence. Every Lutaàwọ piece is a statement, Each Lutaàwọ creation is a statement: Africa is luxury, Africa is excellence, Africa is now.
Whether you are looking for a stunning outfit that reflects your heritage or seeking to immerse yourself in the captivating narratives of Africa, Lutaawo is your trusted partner. Embrace your African heritage with pride and style as we journey together through the tapestry of African fashion and storytelling.
Thank you for being a part of our story. Explore our collection, immerse yourself in our narratives, and let us help you express your unique connection to Africa.
Sustainability
Sustainability isn’t a trend, it’s our commitment. Every piece is made with purpose, respect, and care for people and the planet because style should never cost the earth.
Rooted in Africa, Sustainability is at the heart of Lutaàwọ, our fashion is ethical, sustainable, and made to empower.”
We honor African craftsmanship with eco-friendly materials, ethical production, and zero-waste innovation.
Sustainability Criteria
Rooted in Africa, Crafted with Purpose
We proudly produce in Africa, working directly with local artisans to celebrate and preserve African craftsmanship. Every purchase supports local economies, sustains traditional skills, and empowers artisans.
Made Just for You, Zero Waste
Our made-to-order and slow fashion production model ensures that every piece is crafted with intention, eliminating excess waste while offering unique, high-quality designs.
Fair Production:
We believe fashion should be fair. That’s why we prioritize ethical sourcing, fair wages, and safe working conditions, ensuring that every hand in our supply chain is treated with dignity and respect.
The Green Thread
We weave sustainability into every stitch by using eco-friendly fabrics like organic cotton, recycled textiles, and locally sourced materials, reducing our environmental footprint while keeping our designs authentically African.
Carbon-Smart Packaging:
Sustainability doesn’t stop at our fabrics. Our packaging is recyclable, biodegradable, or compostable, and we’re working toward carbon-neutral shipping to minimize our global impact.
Fashion Cycle
We embrace a future where fashion is regenerative. Through recycling, repurposing, and reusing, we give new life to materials, ensuring that nothing goes to waste and every piece has a lasting story.
Fashion with Impact
