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Our Story
Redefining African Fashion Since 2022
We’re redefining African fashion, one story at a time. Through our work, we foster pride, spark connection, and ensure the world sees Africa not just as a continent but as a living, breathing, creative force.
BOLD. ELEGANT. BESPOKE.
PASSION MEETS ARTISTRY AND LEGACY.
Luxury Sustainable Fashion
Lutaawo is committed to sustainability at every step of the production process. We source sustainable materials, reduce waste through recycling and reuse practices, and use innovative techniques to minimize our environmental impact. Our sustainable approach not only contributes to a greener future but also resonates with socially and environmentally conscious consumers who seek ethical fashion options. Our eco-innovation model is synchronized and incorporated across our internal systems and end-to-end production process.
African-inspired Authenticity
At Lutaawo, we believe that every purchase tells an African story. We aim to give our customers the African context behind our fashion pieces, celebrating the rich and diverse cultures of the continent. By incorporating authentic African designs, patterns, and craftsmanship, Lutaawo enables customers to embrace and showcase their connection to Africa’s vibrant heritage.
Unique Product Offerings
We use sustainable local fabrics and accessories to create unique partentable designs tailored for all body types/sizes and other diverse products enough to shop for an entire look.
Accessible Global Reach
Lutaawo breaks geographical barriers by offering free global shipping. We ensure that our African-inspired fashion reaches customers worldwide, making it accessible to
individuals who appreciate and value our unique designs. Through our online presence and
efficient logistics partnerships, we provide a seamless shopping experience that connects our
customers with the essence of African fashion, regardless of their location.
MEET THE FOUNDER
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